By MARK LEWIS

STAVANGER, Norway (AP) — Few chess players enjoy Magnus Carlsen’s celebrity status.

A grand master at 13, refusing to play an American dogged by allegations of cheating, and venturing into the world of online chess gaming all made Norway’s Carlsen a household name.

Few chess players have produced the magical commodity that separates Norway’s Magnus Carlsen from any of his peers: celebrity.

Only legends like Russia’s Garry Kasparov and American Bobby Fischer can match his name recognition and Carlsen is arguably an even more dominant player. Last month, he beat both men to be named the

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