Natalie Lung | (TNS) Bloomberg News

Airbnb Inc. launched a new section of its app and website where homeowners can hire fellow hosts to manage their rentals, underscoring a broader push to increase listings and attract more people to the platform.

The idea is that hosts who may not have the time or inclination to be hands-on can pay preapproved “co-hosts” on the platform to help set up or furnish their listings, or manage their bookings and guests. Airbnb has already received applications from would-be co-hosts, whom the company vets based on criteria indicating a strong track record, such as

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