Nielsen has released its latest “Gauge” data update for June 2024, which has given us a broad overview of how Americans watch television. This includes linear and streaming services like Disney+ and Hulu.
June’s data has now been revealed, highlighting how streaming is now the most common way to watch television, as June marked record highs in the share of TV usage by streaming for another straight month, now topping 40.3% of viewership.
Traditional linear television is still the most popular form of cable and broadcast television combined, at over 47%, and that number is
