When Disney CEO Bob Iger returned to the Walt Disney Company two years ago, he had a long list of things to fix. Near the top of that list was what to do with ESPN.

In the last decade, over-the-air cable has lost more than 25 million subscribers while people have cut the cord and moved to streaming services. This left Disney’s flagship network with fewer subscribers and having to pay millions to air professional football, basketball, and baseball games.

Two football players for Superbowl 2024

Credit: ESPN

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