In 1987, Disney Legend Marty Sklar established the foundation for creating guest experiences with “Mickey’s 10 Commandments.” However, during a presentation on Sept 18, 2024, Disney Experiences Chairman Josh D’Amaro presented Six Principles of Disney storytelling, which raises the question: how do these two lists compare, and what aspects of Disney storytelling may have evolved or been lost over time?
Josh’s presentation, called “Dream to Reality: How a Disney Story Comes to Life,” was part of INBOUND 2024, a three-day marketing, sales, and AI conference in Boston, Mass. Distilling “Disney Magic” down to a formula
