In the span of a single day, Disney announced its new Lightning Lane Premier Pass, and DVC introduced its Membership Magic Beyond paid perks program. My gut reaction to both: a big fat no. Aside from adding more unnecessary terms to the already confusing Lightning Lane nomenclature, both of these new programs feel like just another alienating money grab. Yes, add-ons are purely optional, and of course, Disney is a business, but it’s more of the same troubling trend: is Disney and/or DVC losing touch with its audience?
Lightning Lane Premier Pass: Let’s Pass
Sure, plenty of folks would love a version of Lightning Lane that doesn’t require them to bury their heads in their phones all day attempting to get a pass for the next attraction, but at what cost? Ranging from $129 to $449 per person per day (plus tax), Lightning Lane Premier Pass is ridiculously expensive when
