Members of the International Association of Amusement Parks and Attractions are expecting stronger numbers at the gate this summer, the trade association announced Tuesday.
IAAPA expects a 2% increase in theme park attendance in North America and a 7% uptick in consumer spending. The trend toward family-friendly entertainment and animal-oriented attractions should boost the industry, said Jakob Wahl, president and CEO of Orlando-based IAAPA.
Visitors’ increased willingness to spend on special occasions can bolster bottom lines, Wahl said during a presentation on the Bayside Stadium stage at SeaWorld Orlando.
“We have seen is that people are
