The March to May the 4th begins!
In an epic kick off to the favored Star Wars fan holiday May the 4th, Disney Consumer Products and Lucasfilm took over the Empire State Building today with product reveals, activities, and news spotlighting the villains of the Star Wars galaxy — commenced by Star Wars actor Hayden Christensen.
The takeover included interactive photo moments, highlighting new Star Wars products in window and observatory deck displays — with select experiences open to the public through April 29. On the iconic 86th Floor Observatory, Star
