A University of Miami dean’s own homework assignment last year — learn all you can about Taylor Swift’s songs as fast as you can — has led to one of the coming fall semester’s hottest classes on the Coral Gables campus.
Students were more than ready for it. The UM’s “Mastermind Taylor Swift Brand” strategic communication class filled up at a pace almost as fast as tickets sold out last August for the superstar’s three South Florida concerts in October 2024. Those shows open the second U.S. leg of Swift’s Eras Tour at Miami Gardens’ Hard
